MLM Genealogy Leads - The Good, The Bad & The Ugly
MLM genealogy leads can be a helpful tool in building your multi level marketing, especially if you're a professional marketer. But, just like most things, there are both advantages and disadvantages to using them. In this article, we'll examine the issues surrounding MLM genealogy lists.
First Of All, The Good...
I often check with networkers that are new to the business. Most of the time, they've been advised by their upline to make a list of friends, family, and associates to approach about their opportunity.
This is not the best advice.
If you're marketing sports cars, the best possible prospect is someone who has purchased a sports car recently... that may or may not include your friends, family members, and acquaintances.
Sponsoring anyone into your MLM opportunity is no different. Ideally, you want t talk to individuals who have joined a network marketing opportunity recently. These are referred to as "opportunity buyers," and that's precisely what MLM genealogy leads are.
So, if you're thinking about buying MLM genealogy leads, you're on the right track.
The Bad...
Regrettably, it's not always that simple.
MLM genealogy leads are often years of age, having been pulled from the back office of companies which are no longer in business. This translates into a lot of bad numbers and people screaming, "John doesn't live here anymore... Stop calling me!"
In addition, there's a good chance that the list has been sold often times. Chances are, your "fresh MLM genealogy lead" has been contacted many times before you ever bought their information.
Another issue is customers. Most companies place both customers and marketers in the same report, and just because someone purchased a product does not mean they'll be considering joining an opportunity. Yet more of your time is wasted.
The Ugly...
Lastly, there's one extremely important thing to consider. Every name on the list which you bought it there for one reason and one reason only: they joined up with, or purchased product from, a MLM.
Not one of them called for their name to be put there, nor did they ask to be solicited by you.
This affects you in two ways:
1) Lawfully, you have to be watchful in how you initiate contact. Since you don't have their permission, and their phone number might be on the do not call list, you can't use something like voice broadcasting... as well as you have to be careful with e-mail.
You may call them one by one, but that's not very effective...
Direct mail is probably most secure, but a few MLM genealogy leads actually come with address data. The majority of include name, phone number, and e-mail if you're lucky.
2) It takes more skill to achieve success with these leads. If you're going to pick up the phone and call them harsh, you better know exactly what you're going to say and be positive in your delivery.
If not--if they smell fear--you'll be eaten alive!
That is it! The good, the bad, and the ugly on MLM genealogy leads.
You are right to be targeting opportunity buyers, but remember that most MLM genealogy lists are old, out-of-date and full of bad data. You'll need to be careful how you contact them, and when you do actually reach the person whose name is on your list you'll need to handle the conversation carefully.
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